One of the social sites that has been gaining popularity over the years is Instagram and now there are more than 1 billion people around the world using it every month. This is great news for those who are doing marketing. Nonetheless, you will not be the only one claiming a piece of the pie because there are a lot of people on Instagram who are looking for the same. However, there are some tips you can employ in order to get better results when it comes to engagement on Instagram. Everyone who uses Instagram understands the power of hashtags and you need to leverage that. This are an everyday thing on Instagram. You can easily find your target audience through the hashtags or your posts can remain obscure. Nonetheless, you should not be throwing the hashtags around aimlessly. Pick hashtags that will work well for your brand, product, post or even message. You can always use some tips on determining the best hashtag in your case. This is an example of such tools and they are also resourceful when it comes to narrowing down the hashtags for the niche you are focusing on. Also, check out the kinds that are used by your competitors.
On top of that, keep in mind the importance of remaining consistent. Consistency is essential in matters to do with positing, the tone and even branding. First of all, figure out the number of posts you wish to be putting out over a certain duration of time and stick to that. It is amazing right now that there is tools that will put out the posts for you whether you remember or not as long as you key in the time the posts need to go out and investing in such will not disappoint you. There is no denying that this saves you a lot of effort and time. How the grid layout also determines your consistency. You have to stick to one color palette and even the filters you are using. On top of that, do not take Instagram stories for granted in matters to do with increasing engagement. It gives the users an idea of what happens in the creation process.
Manufacturers and artists go through various stages in order to come up with the final product which is why showing this to the followers is crucial. By sharing a progress video you will increase their appetite to follow through so that they can see how the finished product will look like. On top of that, you can use Instagram stories to let your target audience know whether you will be having any sales or even promotions in the future so that they can prepare for that.